Using Awareness Days on Social Media
Updated: Mar 1, 2021
How aware of awareness days are you?
There's a 'day' for every day of the year, some are widely known - such as Pancake Day or International Women's Day - but others are somewhat niche (Anyone know when Macadamia Nut Day is?)
To use social media effectively, you need a content plan. Posting ad-hoc without one means social media is unlikely to help your business grow. A common complaint from small businesses is knowing what to post and how to keep content fresh and topical.
One way to do this is to use Awareness Days. I don't recommend doing this every day, or even every week, but it's a way to bring a little fun to your social media. Perhaps use them as a way to introduce team members, everyone could share their favourite flavour on cake day (26th November, also my birthday and I never turn down chocolate 😉)
Depending on your business, Awareness days can be a great way to engage with other local businesses or suppliers. And with the growing popularity of video content such as Instagram Reels, they provide great themes - clips of everyone joining in Paper Aeroplane Day perhaps (26th May)?
Some awareness days are more serious, and can help draw attention to local, national or global events. Only use ones which are relevant to your business, or where the issues are ones you want to show support or solidarity. If you're a small business, talk about them in a less formal way (such as Instagram stories) especially if it's a cause that is personal to you.
How to find Awareness Days?
There are lots of websites and lists if you search on line. Make sure to check the days are correct for the UK (or your country if you're not UK based) as many of the top searches bring up US dates.
If you own a social media planner, these usually include days as well as themed months or weeks too. I recommend the Social Mums content planner (free if you subscribe to the mailing list, other paid options are available).
I actually have two physical desk planners, the Social Mums Social Media Planner which I use for my own content strategy as well as a diary. The other is the Social Media Planner and I use this for client work and project strategies. I love both planners, and using both works well for me but I am also a stationery addict!
Let me know if you discover any new Awareness Days and how you get on using them in your social media strategy.
And in case you were wondering, Macadamia Nut Day is 4th September 😉